An excerpt: three marks of a great marketer
0 Comments Published by rizumu on Wednesday, May 07, 2008 at 3:56 PM.
Differentiation
Creativity
Leadership
Commodity is a big NO-NO. The reason is simple: Everything can be differentiated.
Creative marketers are the ones who will shape the future market when traditional marketing fails us. We are living in the age of creativity. It is said that that creativity peaks at the age of five, then children go to school only to lose it. The educational emphasis on left-brain congnitive learning tends to under-nurture the creative right brain. A marketer should work in a frim that nurtures creativity and hire people with an aptitude for creativity.
All marketers should be leaders, not administrators. IF you are spending most of your time on budgets, organizing charts, costs, compliance and detail, you are an administrator. To become a leader, you need to spend more time with people, scanning opportunities, developing a vision and setting goals. Some think that great leaders need charisma. They are forgetting that some of the great business leaders went about their work in a quiet way touching the minds and hearts of the people in their organization. They are friendly, approachable and caring. They act as role models.
The Chinese philosopher Lao Tzu said: "A leader is best when people barely know that he exists". The best leaders do not spend too much time poring over numbers. They get out and meet the troops. And they devote a lot of time to understand the dynamics of the market.
Marketing takes a day to learn, but it takes a lifetime to master.
Creativity
Leadership
Commodity is a big NO-NO. The reason is simple: Everything can be differentiated.
Creative marketers are the ones who will shape the future market when traditional marketing fails us. We are living in the age of creativity. It is said that that creativity peaks at the age of five, then children go to school only to lose it. The educational emphasis on left-brain congnitive learning tends to under-nurture the creative right brain. A marketer should work in a frim that nurtures creativity and hire people with an aptitude for creativity.
All marketers should be leaders, not administrators. IF you are spending most of your time on budgets, organizing charts, costs, compliance and detail, you are an administrator. To become a leader, you need to spend more time with people, scanning opportunities, developing a vision and setting goals. Some think that great leaders need charisma. They are forgetting that some of the great business leaders went about their work in a quiet way touching the minds and hearts of the people in their organization. They are friendly, approachable and caring. They act as role models.
The Chinese philosopher Lao Tzu said: "A leader is best when people barely know that he exists". The best leaders do not spend too much time poring over numbers. They get out and meet the troops. And they devote a lot of time to understand the dynamics of the market.
Marketing takes a day to learn, but it takes a lifetime to master.
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